| In our changing society businesses play an important role in influencing the local and national communities within which they employ staff and sell their products and services. The worthiness of the 'MBA oath' ("to create value responsibly and ethically") that graduates of Harvard Business School take promising to be ethical business leaders, can be debated as to whether it will bring a sea change to the way business is run. However, the fact that it is worthy of discussion on Radio 4 should indicate that there is change in the air and we need to understand the new attitudes that young business leaders are looking for in their work and business lives. |
| Along with selling to their customers, businesses need to be seen to understand and empathise with their customers, helping to bring meaning and support to their lives. With your involvement, your Brand and company can help to underpin a real sense of personal value and bring about profound changes within individual lives and our communities. |
| Private sector companies are beginning to understand that community doesn't only exist 'out there' but 'within' each organisation as well. And the boundaries between these are becoming increasingly blurred. Your in-house community requires nuturing just as much as your local community. The benefits to your company can be just as real as the benifits to the individual. |
| The experience and expertise Leaf Arts has built up over the last 14 years lie in using the creative arts to empower, enthuse and facilitate people in making positive changes within their lives and communities within which they live and work. Whether these communities are embodied in the lives of your customers or your staff - your business has a valuable and influencial role to play in the pursuit of mutual gain. |
| Our experience of working with different communities has led us to believe strongly in the role that businesses can play in maintaining a strong society comprising a network of healthy interconnected personal and work related communities, which we all straddle with one foot in each. |
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